Wake up to a call,
not a beep.
An iPhone alarm that rings like an incoming call. Someone is on the line, and they read you your morning — one of ten characters, in their own voice.
In development — coming to the App Store
We’ll email you once, when it’s out. No newsletter.
It's me! Hello! It's me.
Your alarm’s job ends the second you silence it.
A tone makes a noise until you make it stop. That is the whole contract. What happens next is a dark room, a phone already in your hand, and the first twenty minutes of the day going to whatever loaded first.
Fifi starts where the alarm stops. Someone is on the line, and they have your morning already.
By the time they say goodbye you are awake, you know what the weather is doing, and you have heard the note you left yourself. You have not opened anything yet.
Choose who wakes you
Ten characters, each with their own voice, their own script, and their own way of getting you out of bed.
It's me! Hello! It's me.
How it works
Set the alarm
Pick a time and pick who calls you. The character you choose is the one who rings.
It rings like a call
Not a tone that fades into the room. The alarm says Fifi is calling — stop it, and somebody starts talking.
You get the morning
Weather, a few headlines, and a voice note if one is waiting — read to you, in their voice. Or skip it and just get up.
What they actually say
Here is what arrives, in the order you hear it.
The character you picked says hello, in their own words rather than a script they all share.
A recording played inside the call. Your own voice, or one you asked somebody else for.
Your local forecast for the day, from Apple Weather.
A few headlines and their sources, in the category you chose.
Their goodbye, and then the call ends on its own. Nothing to dismiss.
Every one of these is a switch, including the hello and the goodbye. Turn the news off and they skip it. The call is only as long as your morning actually is.
What a morning is worth
The annual works out at about 10¢ a morning, for every morning of the year. One subscription, everything in it: all ten characters, the briefing, and the voice notes you record.
Weekly
$7.99
per week
Annual
92% less$34.99
per year — about $0.67 a week, after a 3-day free trial
- Do I get every character?
- All ten, on either plan. There is nothing held back for a higher tier.
- What if I stop answering?
- Switch who calls you, any morning. A voice you have gotten used to is a voice you can change.
- Can I cancel?
- Any time, in your Apple Account settings. The trial cancels there too.
Prices are in US dollars; outside the US the App Store charges the local equivalent. The free trial is available once per Apple Account — if you have used an introductory offer for Fifi before, the annual plan starts billing immediately. Cancel any time in your Apple Account settings.
Before you ask
What is Fifi?
Fifi is an alarm clock for iPhone. The alarm is titled Fifi is calling; stop it, and a character you chose starts talking — the weather, a few headlines, and a voice note if you left one. It is a call in the sense that somebody is on the other end, not in the sense that your phone shows an incoming-call screen.
Will it actually wake me up?
It rings as a real system alarm rather than as a notification, which is what lets it come through silent mode and Focus — Fifi uses Apple's AlarmKit, and that permission is what makes it allowed. The part that is different comes after: instead of a tone you switch off, somebody starts talking. A voice that is mid-sentence is harder to walk away from than a sound you can let fade.
Is Fifi free?
No. Fifi is a subscription: $7.99 per week, or $34.99 per year with a 3-day free trial on the annual plan for new subscribers — the introductory offer is available once per Apple Account. There is no free tier. The subscription includes every character, the morning briefing, and the voice notes you record.
When is it out, and what happens to my email?
Fifi is in development and coming to the App Store; there is no download yet. If you join the waitlist, we store your address and the time you joined, and we send you one email when the app is out. It is not a newsletter, and it is not shared with anyone. Reply to that one email and we delete your address.
How many voices are there?
There are 10 characters, from a plain newsreader to a drill sergeant, and all of them are included in the subscription. You can also leave a voice note — your own voice, or one you asked somebody else for — and whoever is calling plays it back inside the briefing.
Is Fifi available on Android?
No, and there are no plans for it. Fifi is built on AlarmKit, an iOS framework with no Android equivalent, so the app is iPhone-only.
Can I use my own voice?
Yes, as a voice note. You record it in the app — your own voice, or a partner's, or a parent's — and it plays inside the call, in the slot where a typed note would have been read to you. It is one segment of the briefing rather than the caller: a character still rings you, and reads the rest of your morning in their own voice.
Tomorrow morning, someone could be calling.
Fifi is in development. There is no App Store page to follow yet, so this list is the only way you will hear that it is out.
One email when it reaches the App Store. That’s the whole list.